One of our friends was reading an article on Kudzu a few weeks ago about green jobs. At the end of the article there was a link to a great site that was a good example of a good green business. When he clicked on it- TheHootsGroup.com site showed up on his screen.
The article did have a pretty good thesis to it (not just because we got a plug). Basically, they point out that businesses that have green credentials should talk about them to give themselves more credibility. While I do believe that the truly green businesses (like us) should do this, but those who do not have a “dark green” story should try a little harder to green themselves us before they start to tout their green points. If we are all green, then none of us are green.
Here is the original article from kudzu.com
Advertise Your “Green” Job
Thursday, March 12, 2009
By Pattie Baker
Green, green, green, and it’s not even St. Patrick’s Day yet! “Green jobs” are all the buzz, with the American Recovery and Reinvestment Act sending stimulus money out into states, counties and cities to help “green the way” to the future, starting with Phase 1 “shovel-ready” projects that must be obligated within the first 120 days. Just yesterday, I heard that Van Jones, the founder of Green for All, and the author of the best-selling book, The Green Collar Economy, was just named Special Advisor for Green Jobs, Enterprise and Innovation at the White House Council on Environmental Quality.
What does this mean for you? Well, first of all, if there is any way at all that you can ride the green wave, I say do it. It can even invigorate your team and instill a new feeling of pride at a time when morale is lagging a bit. Sanitation workers can rethink their jobs as waste stream engineers and recycling specialists. Pothole fillers can see themselves as infrastructure efficiency experts. Plumbers offer water saving devices. HVAC companies increase home energy usage. Landscapers help sequester carbon and reduce the use of resources. Fence and deck builders can offer recycled materials. House cleaners, carpet cleaners, car washes, salons, and groomers can offer nontoxic cleaners. Painters can use no-VOC paints. The list goes on and on. If you have green credentials, shout ‘em out. If you don’t, think how you can make small changes so that you can join the party. Consumers have more choice than ever before regarding green service offerings. Give them one more reason to choose you at a time when green seems like the new red, white and blue.
Here is a great example of a green service business I found on Kudzu’s Atlanta site.
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